There were multiple large-scale toys-only chains, not just Toys"R"Us (now RIP in the US). Sears and Kmart were the biggest retailers in the United States Walmart and Target were just regional players poised to go nationwide. There were a lot more retailers out there, both national and regional, muscling for market share, and virtually all had a sizable toy department. The original Transformers came out in a very different toy environment than what exists today, and at a time when the market was venturing out from the slow-paced 1970s into undiscovered country.įirst of all, the market itself was simply broader. A book hundreds of pages thick, which could devote an entire page or two to a single toy line. Page from the 1984 JC Penney annual catalog. but there's still plenty to talk about in the big picture. Thus, the more descriptive bits will be tackled year-by-year. Having run for seven years, the line changed dramatically over its lifetime, going from pre-made items to all-new designs and greater focus on gimmicks beyond simply transforming. 5 Mexican & South American Transformers.4 Takara Fight! Super Robot Lifeform Transformers line.3 Hasbro (and others) Transformers European line.2.7 1990: Micromasters and Action Masters.
0 kommentar(er)
